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Understanding Billboard Rental Costs – What Factors Influence Pricing?

  • lexie523
  • Nov 4
  • 1 min read

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Billboard advertising is one of the most cost-effective ways to reach thousands of people daily — but how much should you expect to pay? At Wingert Outdoor, we believe in transparency and helping businesses make informed decisions. Here are the main factors that affect billboard rental pricing:

1. Location

High-traffic highways or major intersections cost more than rural routes. Visibility, traffic volume, and proximity to business districts all drive pricing.

2. Size and Type

Larger formats like bulletins (14x48 ft) cost more than posters or junior posters. Digital billboards also typically carry a premium due to flexibility and visibility.

3. Duration of the Campaign

Longer-term contracts often reduce monthly rates. A 12-month rental may cost less per month than a 3-month campaign.

4. Print and Installation Costs

For static billboards, vinyl production and installation are added to the rental cost. Wingert Outdoor offers bundled pricing to simplify the process.

5. Seasonality

Demand can increase around holidays, election cycles, or major local events. Planning ahead can lock in better pricing. For more insights into outdoor advertising and how to maximize your investment, you can visit The Outdoor Advertising Association of America (OAAA). They provide resources and industry data that can help you understand market trends and advertising strategies. Wingert Outdoor provides customized quotes based on your goals and budget. Contact us today to get started with a billboard campaign that fits your needs.


Outdoor advertising remains one of the smartest investments you can make for your brand. If you're ready to explore billboard advertising solutions tailored to your business goals, contact us today:

Call: 913-201-5436

 
 
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