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What Size Billboard Do You Really Need? A Guide Based on Location

  • Mar 3
  • 1 min read


When it comes to billboard advertising, size does matter — but bigger isn’t always better. Wingert Outdoor helps businesses choose the right size to maximize impact and budget.

Bulletins (14' x 48')

These are your giant highway billboards designed for long-distance viewing at high speeds. Perfect for regional and national campaigns.

Posters (10.5' x 22.5')

Often seen on smaller highways or city streets, posters offer a more affordable option while still delivering strong local reach.

Junior Posters (5' x 11')

Ideal for urban areas with heavy pedestrian and local traffic. Great for event promotions or small businesses.

Location Drives Size Choice

In high-speed environments, larger formats are essential for visibility. In dense urban areas, smaller posters placed strategically can achieve impressive saturation. Wingert Outdoor offers a variety of billboard sizes tailored to your campaign goals. Check out this comprehensive guide on billboard sizes and placement options from Outdoor Advertising Association of America (OAAA) – Billboard Size Guide. It provides detailed information to help you select the most effective billboard size for your campaign.


Outdoor advertising remains one of the smartest investments you can make for your brand. If you're ready to explore billboard advertising solutions tailored to your business goals, contact us today:

Call: 913-201-5436

 
 
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