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Using Billboards to Promote Events – A Timeline for Maximum Impact

  • Feb 17
  • 1 min read


Event advertising is all about timing. From concerts and festivals to community fundraisers, billboards are a great way to build anticipation. Wingert Outdoor helps clients plan outdoor campaigns that generate buzz and fill seats.

Start 4–6 Weeks Out

This is the sweet spot for awareness. At this stage, focus your billboard on what, where, and when — with a bold event name and strong visuals.

2–3 Weeks Out: Add Urgency

Change the message if possible to include “Tickets Going Fast!” or “Limited Spots Left.” Digital billboards make swapping messages simple.

Final Week: Location & CTA Focus

In the final push, highlight the location, start time, and call to action: “Arrive Early – Gates Open at 5 PM.” For free events, stress community or family appeal.

Post-Event? Use for Thanks or Promotion

Use a board afterward to thank attendees or tease your next event. Wingert Outdoor can help time campaigns around your full event cycle.

For more comprehensive strategies on promoting events effectively, you can visit HubSpot – Event Promotion Tips. Their guide provides valuable tactics for maximizing event attendance across multiple marketing channels. Ready to draw a crowd? Let Wingert Outdoor help you promote your next event with a billboard strategy that gets results.


Outdoor advertising remains one of the smartest investments you can make for your brand. If you're ready to explore billboard advertising solutions tailored to your business goals, contact us today:

Call: 913-201-5436

 
 
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