top of page

Top Billboard Advertising Mistakes (and How to Avoid Them)

  • lexie523
  • Oct 21
  • 1 min read

ree

Billboard advertising is powerful—but only when done right. At Wingert Outdoor, we’ve seen common pitfalls that waste ad dollars and weaken impact. Here’s how to avoid them:

1. Too Much Text

Trying to cram in everything—services, phone number, website, slogan—makes your board unreadable. Stick to one clear message in seven words or fewer.

2. Poor Color Contrast

Light gray text on a white background? That’s a fast pass to being ignored. Use high-contrast combinations that drivers can see at a glance. For guidance, review WebAIM’s Contrast Checker to ensure your color pairings meet basic readability standards—even from a distance.

3. Bad Font Choices

Fancy or script fonts may look great on a website but become illegible from the road. Use bold, sans-serif fonts with generous spacing.

4. Weak Call to Action

What do you want the viewer to do? Visit a website? Call a number? Buy now? If your CTA isn’t obvious, your campaign will miss the mark.

5. Wrong Location for the Message

Promoting a restaurant? Don’t place your board 40 miles away. Wingert Outdoor helps you match your message to the right location for maximum relevance.

A little planning goes a long way. Wingert Outdoor helps clients avoid costly mistakes with expert guidance on copy, design, and placement.


Outdoor advertising remains one of the smartest investments you can make for your brand. If you're ready to explore billboard advertising solutions tailored to your business goals, contact us today:

Call: 913-201-5436

 
 
bottom of page