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The ROI of Billboard Advertising – How to Measure Outdoor Success

  • lexie523
  • Oct 7
  • 1 min read

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Billboards don’t come with click-through rates—but that doesn’t mean you can’t measure return on investment. At Wingert Outdoor, we help businesses tie outdoor campaigns to real-world results.

Start With Clear Goals

Want to increase foot traffic, phone calls, website visits, or brand awareness? Define success early so you can track meaningful changes.

Trackable Tools

Use tools like:

  • Unique URLs or QR codes

  • Dedicated phone numbers

  • “Mention this sign” promotions

  • Customer surveys (“How did you hear about us?”)

Watch the Baselines

Compare business metrics before, during, and after your campaign: web traffic, store visits, sales, call volume. Even small increases can mean a strong ROI.

Don’t Underestimate Brand Lift

Not every result is immediate. Billboards build brand familiarity that pays off over time. According to Nielsen’s Out-of-Home Advertising Study, nearly 50% of viewers report noticing a billboard message in the past week—and many act on it later. Wingert Outdoor can help you set up simple ways to measure campaign impact. Start your ROI-driven strategy here.


Outdoor advertising remains one of the smartest investments you can make for your brand. If you're ready to explore billboard advertising solutions tailored to your business goals, contact us today:

Call: 913-201-5436

 

 
 
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