top of page

Seasonal Billboard Strategies – How to Advertise Differently in Summer vs. Winter

  • lexie523
  • Sep 23
  • 1 min read

ree

Outdoor advertising is a year-round opportunity, but your strategy should shift with the seasons. Wingert Outdoor helps businesses make smart seasonal choices that boost relevance and impact.

Summer: Energy, Color, and Events

In summer months, bright colors, outdoor activity themes, and event-based promotions work well. According to color psychology principles in marketing, colors like yellow, orange, and aqua are associated with energy, warmth, and positivity — perfect for summer vibes. Use this time to promote tourism, festivals, ice cream shops, or any summer-friendly products.

Winter: Holidays, Warmth, and Urgency

Winter advertising leans into cozy visuals, gift ideas, and holiday campaigns. Time-sensitive messages like “Book Now” or “Limited Holiday Hours” add urgency.

Seasonal Callouts Work

Even adding a phrase like “This Summer” or “Holiday Special” helps ground your message and increase relatability.

Adjust Creative, Not Just Copy

Visuals of sun, snow, leaves, or local seasonal imagery add a connection point. Wingert Outdoor can help you schedule your campaign in time to match seasonal shifts.

A seasonal refresh can make your billboard feel new and relevant even if the location stays the same. Let Wingert Outdoor help you plan your year-round advertising strategy.


Outdoor advertising remains one of the smartest investments you can make for your brand. If you're ready to explore billboard advertising solutions tailored to your business goals, contact us today:

Call: 913-201-5436

 
 
bottom of page