top of page

How to Match Your Billboard to Your Target Audience Demographic

  • lexie523
  • Dec 23, 2025
  • 1 min read


Billboard advertising isn’t one-size-fits-all. The message, design, and location should align with your specific audience. At Wingert Outdoor, we guide clients through demographic-based targeting that gets results.

Choose the Right Locations

Want to reach parents? Place boards near schools or family neighborhoods. Targeting commuters? Go for highway or major arterial routes. Wingert Outdoor offers location-specific insights to help you pinpoint your audience.

Design Matters

Younger audiences respond better to bold, colorful, humorous designs. Older audiences prefer clarity and straightforward messages. Luxury buyers? Use refined visuals and prestige-oriented language.

Time of Day Targeting (for digital boards)

If you're targeting working professionals, running ads during morning and evening commute windows ensures visibility when they’re most alert and mobile.

Tailor the CTA

A call to action like “Shop Online Now” works better for tech-savvy consumers, while “Call Today” may resonate more with older demographics. For more insights on demographic targeting and designing effective outdoor campaigns, you can visit The Outdoor Advertising Association of America (OAAA) – Audience Targeting Resources. Their resources provide valuable guidance on reaching the right audience with your outdoor advertising

Wingert Outdoor helps you align your billboard campaign with the people who matter most — your potential customers. Learn more about choosing the right board and message.


Outdoor advertising remains one of the smartest investments you can make for your brand. If you're ready to explore billboard advertising solutions tailored to your business goals, contact us today:


Call: 913-201-5436

 
 
bottom of page