How to Design a Billboard That Drivers Actually Notice

When you have just seconds to grab attention, billboard design becomes a make-or-break factor. At Wingert Outdoor, we’ve seen firsthand how smart design can transform a billboard from background noise into a powerful marketing asset. If you're planning an outdoor campaign, here’s what you need to know to make sure drivers actually notice your billboard.

Keep It Simple

Billboards aren’t the place for complicated visuals or tiny text. Aim for seven words or fewer. A clear headline, a single image, and a bold call to action will do more for you than a cluttered design ever could.

Use Strong Contrasts

High contrast between your background and text is essential. A light font on a dark background (or vice versa) maximizes readability at highway speeds. The Outdoor Advertising Association of America (OAAA) recommends this best practice across all outdoor designs. For a deeper look at how contrast works in visual communication, check out Canva’s guide to using contrast effectively.

Prioritize Readability Over Artistry

It might be tempting to add fancy fonts or overly detailed images, but the primary goal is communication, not decoration. Choose large, easy-to-read fonts and simple, bold images that support your message.

Location Influences Design

Not every billboard is viewed the same way. Wingert Outdoor helps customers customize designs based on the specific traffic speed, viewing angles, and lighting conditions of each board. Knowing whether your audience is zipping by at 65 mph or stuck in a slow-moving urban street matters.

If you're ready to create a billboard that demands attention, Wingert Outdoor can help guide you through design best practices that truly work.

Outdoor advertising remains one of the smartest investments you can make for your brand. If you're ready to explore billboard advertising solutions tailored to your business goals, contact us today:

Visit: WingertBillboards.com

Call: 913-201-5436

Email: fredwingert@yahoo.com