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How Long Should You Run a Billboard Campaign? Timing Strategies Explained

  • lexie523
  • Aug 26
  • 1 min read

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When it comes to outdoor advertising, duration can be just as important as design. Wingert Outdoor works with clients to find the sweet spot between visibility, message reinforcement, and budget.

Minimum Effective Exposure: 4 Weeks

Most outdoor experts recommend running a billboard for at least one month to allow for repeated exposure and message retention. According to the OAAA, consistent exposure builds familiarity and trust.

For Brand Building: 6–12 Months

For long-term brand-building campaigns, a six-month minimum is ideal. Year-long placements can create major brand dominance, especially in smaller markets.

Short-Term Promotions: 4–8 Weeks

If you’re promoting an event, sale, or seasonal campaign, a shorter window can work well — but location becomes even more critical.

The Role of Flighting

Some advertisers use "flighting," where billboards run for a few months, pause, and then resume, to maintain visibility without running continuously. This approach balances cost and impact, and is often used in both traditional and digital media. Learn more about flighting and other advertising schedules to see how it might fit your campaign goals.

At Wingert Outdoor, we help clients tailor campaign lengths based on business objectives, budget, and target audience behavior.

Outdoor advertising remains one of the smartest investments you can make for your brand. If you're ready to explore billboard advertising solutions tailored to your business goals, contact us today:

Call: 913-201-5436

 
 
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