How Local Landmarks and Traffic Patterns Should Influence Your Billboard Placement

The best billboard isn’t just visible — it’s strategically placed. Wingert Outdoor helps businesses select billboard locations based on traffic patterns, popular landmarks, and daily commuter behavior.

Leverage Landmarks for Memorability

Pairing your message with a recognizable location boosts recall. “Just past the water tower” or “Across from Sonic” helps people mentally anchor your brand.

Traffic Patterns Matter

Highways are great for exposure, but don’t overlook slower roads where people have more time to absorb your message. Wingert Outdoor analyzes local traffic data to match your board to the right pace and direction. Resources like the U.S. DOT’s traffic volume trends offer valuable insight into national and regional travel patterns.

Use Directional Language

Billboards near exits or shopping centers should include:

• “Next Right”

• “2 Miles Ahead”

• “Turn Left at the Light”

Consider Peak Travel Times

Are you targeting morning commuters or weekend travelers? Wingert Outdoor offers placement options based on time-of-day traffic volume and direction.

Billboard location is part science, part strategy — and it can make or break your campaign. Trust Wingert Outdoor to help you choose the right spot.

Outdoor advertising remains one of the smartest investments you can make for your brand. If you're ready to explore billboard advertising solutions tailored to your business goals, contact us today:

Visit: WingertBillboards.com

Call: 913-201-5436

Email: fredwingert@yahoo.com