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How Billboard Lighting Affects Visibility (and Your Results)

  • lexie523
  • Jan 6
  • 1 min read


Lighting plays a huge role in how many people actually see — and remember — your billboard. At Wingert Outdoor, we work with clients to ensure their boards shine day and night.

 

Why Lighting Matters

A well-lit billboard stays visible long after the sun goes down, capturing commuters on early mornings and late evenings. That’s thousands of extra impressions every day.

 

Types of Billboard Lighting

Front-lit (external): Traditional floodlights mounted above or below the board.

Backlit (LED): Often used on digital or modern static boards for even glow.

No Lighting: Some boards are unlit, which reduces cost but also limits nighttime impact.

 

Lighting Affects Design Too

Bright lighting can wash out certain colors or cause glare. Wingert Outdoor helps you adjust your color contrast and materials to look great both day and night.

 

Energy Efficiency

Modern LED lighting uses less energy and lasts longer. We’re committed to sustainable upgrades whenever possible.

 

For more detailed guidance on outdoor lighting and how it impacts visibility and effectiveness, you can visit The U.S. Department of Energy – LED Lighting in Outdoor Advertising. Their resources provide insights into energy-efficient lighting solutions and best practices.

 

Need help choosing a board with the right lighting? Wingert Outdoor can walk you through your options and match you with high-visibility placements.

 

Outdoor advertising remains one of the smartest investments you can make for your brand. If you're ready to explore billboard advertising solutions tailored to your business goals, contact us today:

Call: 913-201-5436

 
 
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