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Case Study – A Small Business That Skyrocketed Thanks to Outdoor Ads

  • lexie523
  • Jul 15
  • 1 min read

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Sometimes, one bold move changes everything. We’ve seen it at Wingert Outdoor: small businesses using billboards to transform their visibility, traffic, and revenue.

Meet “Grill Town BBQ”

A local Kansas barbecue restaurant opened its second location in a new town—and needed to build awareness fast. They booked a billboard with Wingert Outdoor on a busy highway just two miles from the restaurant.

The Strategy

Simple copy: “Grill Town BBQ – Next Exit. Smoked Fresh Daily.”Big image: A close-up of ribs and brisket.Timing: The campaign launched two weeks before Memorial Day weekend.

The Result?

In three months, Grill Town saw:

Why It Worked

  • Clear, visual messaging

  • High-traffic placement near the business

  • Timing that matched summer barbecue season

Billboards don’t just work for big brands. Wingert Outdoor helps local businesses across Kansas get seen—and grow.

Outdoor advertising remains one of the smartest investments you can make for your brand. If you're ready to explore billboard advertising solutions tailored to your business goals, contact us today:

Call: 913-201-5436

 
 
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