top of page

Best Fonts for Billboard Readability at 70 Miles Per Hour

  • lexie523
  • Jul 1
  • 1 min read


Designing for drivers speeding down the highway? Font choice becomes critical. Wingert Outdoor knows a beautiful design doesn’t mean much if no one can read it.

Use Bold, Sans-Serif Fonts

Fonts like Helvetica, Arial, and Verdana are ideal because they’re clean and simple. Avoid thin scripts, italics, or elaborate fonts that blur at high speeds. The Federal Highway Administration’s font legibility research backs up the importance of choosing typefaces that maximize clarity for fast-moving viewers.

Size Matters

As a rule of thumb: one inch of letter height equals about 10 feet of readability. For a billboard 500 feet away, your letters need to be at least 50 inches tall!

Avoid All Caps (Most of the Time)

While all caps can work for one- or two-word headlines, they’re harder to read for longer messages.

Letter and Line Spacing

Tight letter spacing can make words blur together. Wingert Outdoor advises using generous kerning and line spacing for maximum legibility.

Want expert help selecting the perfect billboard font? Wingert Outdoor has the experience to make sure your message stands out at any speed.

Outdoor advertising remains one of the smartest investments you can make for your brand. If you're ready to explore billboard advertising solutions tailored to your business goals, contact us today:

Call: 913-201-5436

 
 
bottom of page