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Billboard Copywriting 101 – Writing for Instant Impact

  • lexie523
  • May 20
  • 1 min read


A great billboard is only as good as the words on it. You have seconds to get your message across — make every word count. At Wingert Outdoor, we help clients craft billboard copy that grabs and sticks.

Keep It Short and Sweet

Aim for 5–7 words, max. Use a punchy headline, a subhead if absolutely necessary, and a clear call to action.

Use Active Verbs

“Call Now,” “Shop Local,” “Exit Here” — these phrases drive action. Passive or vague copy won’t stick in a fast-moving mind.

Highlight One Idea Only

Don’t try to cram multiple messages into one board. One offer. One goal. One path to action.

Be Conversational, Not Formal

Speak like a human, not a brochure. “Need a tow?” beats “24-Hour Emergency Vehicle Recovery Service.”

Don’t Forget the CTA

A phone number, website, or short URL ensures your audience knows what to do next. According to HubSpot’s guide on calls to action, a clear CTA can dramatically increase engagement and conversions.

Need help turning your message into billboard-ready copy? Wingert Outdoor can write, refine, and launch your board with confidence.

Outdoor advertising remains one of the smartest investments you can make for your brand. If you're ready to explore billboard advertising solutions tailored to your business goals, contact us today:

Call: 913-201-5436

 
 
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